Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

Snowlife Schools Snowslope 2002
A part of the Snowlife drive to promote snowsport in schools.

Every secondary school in the UK was invited to take part in a competition to win a real snow slope with equipment and instruction, to be installed for three days in their playground.

The winning school saw overnight production of 30 tons of real snow and more than 100 pupils received ski and snowboard instruction. The slope was featured on a live outside broadcast on the Richard and Judy Show.

link to
Snowlife Roadshow 1999
Snowlife Schools Snowslope 2002
Snowlife Free Flights Promotion 2003
Everyone's A Winner 2004
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Rare Management Ltd. 3 Coalhill, The Shore, Edinburgh, EH6 6RH
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