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Snowlife
is a national campaign, funded by the SIGB (Snowsport
Industries of Great Britain) designed to promote
and encourage wider participation in snowsport.
Since
1999 this has been co-ordinated and managed
by Rare Management on behalf of SIGB. Each season
there have been a number of communication elements
(website, snowlife booklet) together with a
major promotion.
| Snowlife
Schools Snowslope 2002 |
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A
part of the Snowlife drive to promote
snowsport in schools.
Every secondary school in the UK was
invited to take part in a competition
to win a real snow slope with equipment
and instruction, to be installed for
three days in their playground.
The winning school saw overnight
production of 30 tons of real snow
and more than 100 pupils received
ski and snowboard instruction. The
slope was featured on a live outside
broadcast on the Richard and Judy
Show. |
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activities