Snowlife


Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

Snowlife Schools Snowslope 2002
A part of the Snowlife drive to promote snowsport in schools.

Every secondary school in the UK was invited to take part in a competition to win a real snow slope with equipment and instruction, to be installed for three days in their playground.

The winning school saw overnight production of 30 tons of real snow and more than 100 pupils received ski and snowboard instruction. The slope was featured on a live outside broadcast on the Richard and Judy Show.

link to
activities
Snowlife Roadshow 1999
Snowlife Schools Snowslope 2002
Snowlife Free Flights Promotion 2003
Everyone's A Winner 2004
Back to essentials

 

Snowlife
Ratho UIAA-ICC World Youth Climbing Championships
SIGB Ski Test
SIGB Management
SIGB Research
Sport Relief Mile
Guiyang International MTB event
Websites
Rare Management Ltd. 3 Coalhill, The Shore, Edinburgh, EH6 6RH
T. 0131 555 3820 F. 0131 553 7488E. info@raremanagement.co.uk