Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

Snowlife Roadshow 1999 A tour of artificial ski slopes. Snowlife visited the slopes with a stage and presenter, demo team, trampoline display, prize draws and free lessons in association with the Daily Express.

link to activities Snowlife Roadshow 1999 Snowlife Schools Snowslope 2002 Snowlife Free Flights Promotion 2003 Everyone's A Winner 2004 Back to essentials