Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

Snowlife Free Flights 2003
In 2003 Rare Management organised a retail sales promotion for UK snowsport retailers on behalf of SIGB (Snowsport Industries of Great Britain).

This involved negotiation with and management of the specialist promotions company, as well as production of all marketing and PoS material.

The promotion received an incredibly high level of fulfilment, with 60% of vouchers being redeemed for flights.

The main aims of the promotion were to generate retail traffic, encourage early sales and encourage sales in the UK as opposed to mainland Europe.

link to
Snowlife Roadshow 1999
Snowlife Schools Snowslope 2002
Snowlife Free Flights Promotion 2003
Everyone's A Winner 2004
Back to essentials


Ratho UIAA-ICC World Youth Climbing Championships
SIGB Ski Test
SIGB Management
SIGB Research
Sport Relief Mile
Guiyang International MTB event
Rare Management Ltd. 3 Coalhill, The Shore, Edinburgh, EH6 6RH
T. 0131 555 3820 F. 0131 553 7488E.