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Snowlife
is a national campaign, funded by the SIGB (Snowsport
Industries of Great Britain) designed to promote
and encourage wider participation in snowsport.
Since
1999 this has been co-ordinated and managed
by Rare Management on behalf of SIGB. Each season
there have been a number of communication elements
(website, snowlife booklet) together with a
major promotion.
| Snowlife
Free Flights 2003 |
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In
2003 Rare Management organised a retail
sales promotion for UK snowsport retailers
on behalf of SIGB (Snowsport Industries
of Great Britain).
This involved negotiation with and
management of the specialist promotions
company, as well as production of
all marketing and PoS material.
The promotion received an
incredibly high level of fulfilment,
with 60% of vouchers being redeemed
for flights.
The main aims of the promotion were
to generate retail traffic, encourage
early sales and encourage sales in
the UK as opposed to mainland Europe.
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activities