Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

Snowlife - Everyone's A Winner 2004
Building on the success of the Free Flights campaign, this was a two part promotion in UK snowsport retailers on behalf of the SIGB.

An in-store, free to enter competition gave customers the chance to win one of three Volvo cars in three monthly draws.
At the same time, every customer spending more than 50 received a book of money-off vouchers.

Rare Management co-ordinated the campaign, developed the PoS and marketing material and managed the draws.

link to
Snowlife Roadshow 1999
Snowlife Schools Snowslope 2002
Snowlife Free Flights Promotion 2003
Everyone's A Winner 2004
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