Snowlife


Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

Snowlife - Everyone's A Winner 2004
Building on the success of the Free Flights campaign, this was a two part promotion in UK snowsport retailers on behalf of the SIGB.

An in-store, free to enter competition gave customers the chance to win one of three Volvo cars in three monthly draws.
At the same time, every customer spending more than 50 received a book of money-off vouchers.

Rare Management co-ordinated the campaign, developed the PoS and marketing material and managed the draws.

link to
activities
Snowlife Roadshow 1999
Snowlife Schools Snowslope 2002
Snowlife Free Flights Promotion 2003
Everyone's A Winner 2004
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Snowlife
Ratho UIAA-ICC World Youth Climbing Championships
SIGB Ski Test
SIGB Management
SIGB Research
Sport Relief Mile
Guiyang International MTB event
Websites
Rare Management Ltd. 17 Calton Road, Edinburgh, EH8 8DL
T. 0131 557 3012 F. 0131 557 9466 E. info@raremanagement.co.uk