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Snowlife
is a national campaign, funded by the SIGB (Snowsport
Industries of Great Britain) designed to promote
and encourage wider participation in snowsport.
Since
1999 this has been co-ordinated and managed
by Rare Management on behalf of SIGB. Each season
there have been a number of communication elements
(website, snowlife booklet) together with a
major promotion.
| Snowlife
- Everyone's A Winner 2004
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Building
on the success of the Free Flights
campaign, this was a two part promotion
in UK snowsport retailers on behalf
of the SIGB.
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An
in-store, free to enter competition
gave customers the chance to
win one of three Volvo cars
in three monthly draws. |
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At
the same time, every customer
spending more than £50 received
a book of money-off vouchers.
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Rare Management co-ordinated the campaign,
developed the PoS and marketing material
and managed the draws. |
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activities