Snowlife


Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

essentials
Website
www.snowlife.org.uk
The most comprehensive reference website for UK snowsport on the web
Snowlife Little Book of Snow
200,000 print run distributed to more than 1,000 locations
Snowlife Roadshow '99
Roadshow to selected artificial slopes
Snowlife School Snowslope '02
National schools competition to win a real snow slope
Snowlife Free Flights campaign '03
National promotion in UK snowsport retailers, free flight with every hardware purchase
Snowlife Everyone's a Winner '04
National promotion in UK snowsport retailers to win three Volvo cars
Snowlife Schools Tour Combining school visits with slope open days and free lessons

link to Snowlife
activities
Snowlife Roadshow 1999
Snowlife Schools Snowslope 2002
Snowlife Free Flights Promotion 2003
Everyone's A Winner 2004

Archery World Cup Final 2010
Original Bicycle Festival 2009
Snowlife
Ratho UIAA-ICC World Youth Climbing Championships
SIGB Ski Test
SIGB Management
SIGB Research
Websites
Rare Management Ltd. 3 Coalhill, The Shore, Edinburgh, EH6 6RH. Rare Management Ltd, a company registered in Scotland, No: 266684
T. 0131 555 3820 F. 0131 553 7488E. info@raremanagement.co.uk