Snowlife is a national campaign, funded by the SIGB (Snowsport Industries of Great Britain) designed to promote and encourage wider participation in snowsport.

Since 1999 this has been co-ordinated and managed by Rare Management on behalf of SIGB. Each season there have been a number of communication elements (website, snowlife booklet) together with a major promotion.

essentials Website www.snowlife.org.uk The most comprehensive reference website for UK snowsport on the web Snowlife Little Book of Snow 200,000 print run distributed to more than 1,000 locations Snowlife Roadshow '99 Roadshow to selected artificial slopes Snowlife School Snowslope '02 National schools competition to win a real snow slope Snowlife Free Flights campaign '03 National promotion in UK snowsport retailers, free flight with every hardware purchase Snowlife Everyone's a Winner '04 National promotion in UK snowsport retailers to win three Volvo cars Snowlife Schools Tour Combining school visits with slope open days and free lessons

link to Snowlife activities Snowlife Roadshow 1999 Snowlife Schools Snowslope 2002 Snowlife Free Flights Promotion 2003 Everyone's A Winner 2004