SIGB Email Update 63 09.04.15
Slide dates announced for 2016
Slide will return to the Telford International Centre, with dates of 19-21 January 2016.
In January 2015, Slide took place prior to ispo for the first time in a number of years. As a result, the show grew in size and number of exhibitors and proved successful, fitting in better with supplier order deadlines and being more relevant to the buying process. The SIGB Committee therefore decided to position Slide in advance of ispo once again, in 2016.
Sam Noble, President of SIGB commented, “There are undoubtedly challenges getting ready for a show pre ispo but the early date gives Slide great relevance and we are committed to creating an event for the UK snowsport industry that is effective, relevant and valued by the entire industry”.
Exhibitor booking forms will be available in June, from firstname.lastname@example.org
The final websurvey of the season is online and waiting for your input. In addition to asking how the season has gone and how your outlook is for the future, we are also looking for feedback on the Slide dates for 2016. Completing the survey is anonymous and will take only a few minutes of your time. Please complete the survey here:
After 35 years in the snowsport industry, Geoffrey and Sally Burton retired this winter. The Man O‘Leisure business will continue under the watch of Jon Whitfield, but we wish Sally and Geoffrey the very best in their retirement.
SIGB Ski Test
Photo - Adrian Myers
The SIGB Ski Test will return to Kuhtai in Austria from 22-26 February 2016, following four highly successful previous tests in the same venue. The Ski Test is open to all retailers and media and offers a fantastic opportunity to test the following season‘s skis and to meet friends, colleagues and competitors on the slopes.
In 2015, 175 individual testers from 28 retail and 7 media organisations recorded over 3700 test results on 23 different ski brands and on 872 pairs of skis.
However, a new venue is being sought for 2017 so the SIGB is looking for suggestions for a venue that can match (or better) the set-up in Kuhtai.
Spring Break, 2-8 May, Kaunertal, Austria
A great opportunity to test snowboards and ride with friends and colleagues on one of Europe‘s premier glacier resorts. Check out the website for prices here: http://www.snowboardspringbreak.com/booking-2/
It‘s not over yet
Fresh snow on Nevis Range 2 April 2015
Easter may be behind us and temperatures are rising, but the snowsport season keeps on going in the Alps and some of the Scottish ski resorts. Late snowfalls, particularly at higher levels mean great conditions and quiet pistes. It‘s the same story in Scotland, particularly for Glencoe and Nevis Range. The two west coast resorts have had excellent, widespread cover for most of the winter.
SIGB (Snowsport Industries of Great Britain) is the trade association for skiing and snowboarding. It was set up to organise the tradeshow for the benefit of suppliers and retailers way back in 1987.
Snowsport Industries of Great Britain (SIGB) membership consists of 156 organisations, made up of:
48 retail members representing 213 doors 101 full members (suppliers) and 8 travel members
A committee of 12, representing all aspects of the trade heads up the running of SIGB.
SIGB Current committee members are as follows:
President -Sam Noble Noble Custom, Matt Woodruffe TKC Sales,
Damon Street K2 UK Ltd,
Jason Summerfield Amer Sports UK, Alyn Morgan Ski Club of Great Britain,,
Henry Druce Telegraph Events, Rod Campbell Carters,
Steve Wells Ellis Brigham,
Jeremy Sladen The Snowboard Asylum,
Andreas Vaern Groove Armada, Karla Mason Craigdon Mountain Sports, Matt Pyne-Gilbert The Boarding Company
So what does SIGB actually do?
First and foremost, SIGB runs Slide, the winter trade show. The show has been successful and generated profits for SIGB, which have been reinvested in promotions and activities to generate interest and increase participation in skiing and snowboarding.
Here’s a brief outline of what SIGB has achieved in the last 10 years:
Profits from the show have funded 2 major retail promotions: ‘Fly Free Campaign’ of 2003/04 and the ‘Win a Car’ promotion of 2004/05, aimed at driving traffic to the specialist retail outlets.
Simultaneously, the Snowlife.org.uk website (powered by SIGB) became the definitive UK portal for any information on UK skiing and snowboarding, with a searchable database of over 4000 contacts. Snowlife.org.uk was supported by the Snowlife booklet which was distributed to hundreds of thousands of consumers via retailers, travel outlets, schools and via both specialist and mainstream magazines.
In 2005 and 2006, the Snowlife Ride & Slide Schools Tour presented skiing and snowboarding to 15,000 schoolchildren at their own schools and attracted some 3,500 kids to local venues for free lessons.
Snowlife also co-sponsored the Aim Series - a non-traditional series of skiing and snowboarding competitions which itself introduced a further 4000 kids to snowsport.
Snowlife Awards – funding was supplied by Snowlife to promote a series of ‘proficiency awards’ delivered by UK ski / snowboard schools on snow and on dry slopes, both in the UK and in the Alps.
In winters 2009, 2010 and 2011, Snowlife supported Freshers Week;, a programme of the Association of Snowsport Countries to offer FREE instruction, lift passes and gear hire for newcomer skiers and snowboarders.
In 2009/2010, SIGB with support from Fall Line, prepared a Boot Campaign tool kit for the winter season for all its retail members. This included artwork to produce posters, adverts and window banners. At the same time SIGB also ran advertisements, highlighting the advantage of getting the right boots to fit.
In 2011 SIGB organised a series of Ski Tests for consumers at the indoor snow slopes to encourage the purchase of new equipment and this was supported by magazine advertising. In 2013/14 SIGB funded a media officer to help promote British athletes in the build up to the Sochi Winter Olympics and to provide support for the Snowsport England Go Ski Go Board campaign, to increase participation on English artificial snow slopes.
An annual trade survey is produced by SIGB, giving a year on year, state of the industry comparisons and it plays a major role in facilitating annual trade ski and snowboard tests for retailers and media.
SIGB runs the annual industry ski test and plan to support the development of the snowboard test.
The SIGB is an organisation that re-invests its profits to support its members and, when funds are available, creates programmes to encourage participation in skiing and snowboarding.
The new SIGB website provides details of SIGB core activities and full listings of all members and other industry related contacts.
Do you want to be a part of SIGB?
Joining SIGB is low cost. As a supplier it costs £100 per annum. For retailers, the cost is £50 for one outlet, up to a max of £250 for more than 5 outlets. The money is quickly recouped with preferential exhibiting rates for members at Slide and for reduced prices on Ski Test attendance for retailers.
To join SIGB and all those great brands and stores already members, get in touch with