SIGB Email Update 62 9.2.15
Slide for winners
What a show! Slide really was a showcase of all that is good and healthy in British wintersports. There were around 240 different brands at the show displaying an impressive array of what's going to be hot on the slopes next winter. Although the wintersport trade is not over-run with retailers entering the market, those who come to Slide are certainly serious about their business and made the most of the opportunity to see a huge range of suppliers at the earlier than usual dates in January. Being pre-ispo meant that some retailers were seeing products for the very first time and it certainly gave the show a frisson of excitement that hadn't been seen for a few years.
Analysis of visitors to Slide show that an impressive 75% of visitors are key decision-makers, either MD's, owners or buyers and while the range of products they are interested in varies widely, the majority highlighted an interest in ski (70%) and snowboard (56%) activities.
During the first day of the show, SIGB member retailers, media and industry opinion-leaders cast their vote for the hottest products that will hit the shelves in the autumn. Three categories were up for grabs: hardware, software and accessories, with the winners being:
Atomic Backland Boot
Weighing in at 987g, the boot claims to make touring more efficient with a large range of motion provided by a new locking/unlocking mechanism that frees the cuff from the shell, and a removable tongue for climbing. The carbon spine in the boot also gives it the strength to offer powerful skiing.
Dare 2b Bountiful Jacket took the honours in the Software Category. A luxury style jacket with faux fur and metallic gold rims, the checked Bountiful jacket uses stretch fabric together with a ribbed collar and cuffs for protection against the elements.
Scott Alpride Pro 12 Airbag beat off competition from 16 other products to claim the accessories title. This light and compact avalanche pack with a stand alone Airbag System also includes a back protector. As well as being exceptionally lightweight, the pack also features a trail-running inspired shoulder strap system for a tight fit.
Slide 2016 Looking ahead to next year, the SIGB Committee will take into account other key dates, such as ispo, school half term and early-season ski/snowboard tests in the alps before confirming the date for Slide 2016. As soon as the date is confirmed, it will be announced.
Over the last couple of years, SIGB has undertaken a series of simple industry websurveys (previous results can be seen on the sigb website here http://sigb.org.uk/sigb-activities). The surveys give a snapshot of how things are looking for the forthcoming/current season and it's time for this season's February edition, covering the December/January period. It will just take a few minutes to complete the 6 questions so please follow the link to play your part.
Jump over - now for something completely different
Love it or loathe it, Channel 4's The Jump certainly gave snowsport a pretty big showcase. It also meant that attendees at this year's SIGB Ski Test could check out conditions and yes, Kuhtai's snow-sure test slopes are looking pretty amazing.
22 ski brands will be presenting their fantastic offerings for next winter and this is where the winners on the shop floor will definitely be decided.
Check out the webcam and snow report here.
There's still time for retailer's to register Download forms here or call the SIGB office on 0131 555 3820.
SIGB (Snowsport Industries of Great Britain) is the trade association for skiing and snowboarding. It was set up to organise the tradeshow for the benefit of suppliers and retailers way back in 1987.
Snowsport Industries of Great Britain (SIGB) membership consists of 156 organisations, made up of:
48 retail members representing 213 doors 101 full members (suppliers) and 8 travel members
A committee of 12, representing all aspects of the trade heads up the running of SIGB.
SIGB Current committee members are as follows:
President -Sam Noble Noble Custom, Matt Woodruffe TKC Sales,
Damon Street K2 UK Ltd,
Jason Summerfield Amer Sports UK, Alyn Morgan Ski Club of Great Britain,,
Henry Druce Telegraph Events, Rod Campbell Carters,
Steve Wells Ellis Brigham,
Jeremy Sladen The Snowboard Asylum,
Andreas Vaern Groove Armada, Karla Mason Craigdon Mountain Sports, Matt Pyne-Gilbert The Boarding Company
So what does SIGB actually do?
First and foremost, SIGB runs Slide, the winter trade show. The show has been successful and generated profits for SIGB, which have been reinvested in promotions and activities to generate interest and increase participation in skiing and snowboarding.
Here’s a brief outline of what SIGB has achieved in the last 10 years:
Profits from the show have funded 2 major retail promotions: ‘Fly Free Campaign’ of 2003/04 and the ‘Win a Car’ promotion of 2004/05, aimed at driving traffic to the specialist retail outlets.
Simultaneously, the Snowlife.org.uk website (powered by SIGB) became the definitive UK portal for any information on UK skiing and snowboarding, with a searchable database of over 4000 contacts. Snowlife.org.uk was supported by the Snowlife booklet which was distributed to hundreds of thousands of consumers via retailers, travel outlets, schools and via both specialist and mainstream magazines.
In 2005 and 2006, the Snowlife Ride & Slide Schools Tour presented skiing and snowboarding to 15,000 schoolchildren at their own schools and attracted some 3,500 kids to local venues for free lessons.
Snowlife also co-sponsored the Aim Series - a non-traditional series of skiing and snowboarding competitions which itself introduced a further 4000 kids to snowsport.
Snowlife Awards – funding was supplied by Snowlife to promote a series of ‘proficiency awards’ delivered by UK ski / snowboard schools on snow and on dry slopes, both in the UK and in the Alps.
In winters 2009, 2010 and 2011, Snowlife supported Freshers Week;, a programme of the Association of Snowsport Countries to offer FREE instruction, lift passes and gear hire for newcomer skiers and snowboarders.
In 2009/2010, SIGB with support from Fall Line, prepared a Boot Campaign tool kit for the winter season for all its retail members. This included artwork to produce posters, adverts and window banners. At the same time SIGB also ran advertisements, highlighting the advantage of getting the right boots to fit.
In 2011 SIGB organised a series of Ski Tests for consumers at the indoor snow slopes to encourage the purchase of new equipment and this was supported by magazine advertising. In 2013/14 SIGB funded a media officer to help promote British athletes in the build up to the Sochi Winter Olympics and to provide support for the Snowsport England Go Ski Go Board campaign, to increase participation on English artificial snow slopes.
An annual trade survey is produced by SIGB, giving a year on year, state of the industry comparisons and it plays a major role in facilitating annual trade ski and snowboard tests for retailers and media.
SIGB runs the annual industry ski test and plan to support the development of the snowboard test.
The SIGB is an organisation that re-invests its profits to support its members and, when funds are available, creates programmes to encourage participation in skiing and snowboarding.
The new SIGB website provides details of SIGB core activities and full listings of all members and other industry related contacts.
Do you want to be a part of SIGB?
Joining SIGB is low cost. As a supplier it costs £100 per annum. For retailers, the cost is £50 for one outlet, up to a max of £250 for more than 5 outlets. The money is quickly recouped with preferential exhibiting rates for members at Slide and for reduced prices on Ski Test attendance for retailers.
To join SIGB and all those great brands and stores already members, get in touch with