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SIGB Email Update 60 15.1.15

Snow time and Show time

When you are involved in a business that depends on the weather, it's tough when said weather has a nasty habit of not doing what it should be doing.

Whilst big snowfalls are hitting the Scottish Highlands, the gale force winds have kept the ski areas stormbound. However, the coming weekend is looking relatively calm and this could be the first big weekend of the season.

Meanwhile, in the Alps there are some welcome signs of more snow on the way - much needed for all resorts under 2000m.

And in North America conditions are excellent!

All of this snowy activity is just in time to focus attention on Slide, the UK's premier trade showroom and the cornucopia of delights heading our way for winter 2015-16.

Make sure you register now.

Finally, the dawn of a good winter?

Slide sold out - come and see the best kit for for 2015-16

It's official, Slide is full. With more exhibitors and brands than the last few years, Slide 2015 looks like being an exciting show. Ninety-five exhibitors have booked stands at Slide to accommodate 240 different brands, covering everything from ski and snowboard hardware to clothing and a vast range of essential accessories for the wintersport enthusiast.

Visiting the show is FREE and you can register online here:

A day trip is unlikely to be long enough, with approaching a hundred exhibitors, so the hotels at the Centre are offering special rates during the show. See details here:

Travelling to the show is straightforward, either by road or by public transport. Set your SATNAV to the postcode TF3 4JH to arrive at the centre, where parking is free. Telford is well connected by rail, with direct trains from London Euston with Virgin being a new service. A regular shuttle bus will take you 5 minutes from the station to the exhibition.

On Wednesday evening, following the brief formalities of the SIGB AGM, there is to be a presentation of some extensive consumer research into snowsport by Frank McCusker, CE at the Ski Club of Great Britain, as well as an update on the SnowCamp bursary recipients, supported by SIGB. It's also an opportunity for the industry to share views on a range of ski and snowboard related topics.

Tuesday evening is a social evening, taking place immediately after the show at TenPinTelford. Yes, there will be bowling for the first 100, not to mention prizes for individuals and teams. But as they say, you've got to be in it to win it!

Here's who's showing at Slide 2015
686 Technical Apparel, ABS, Airblaster, Airhole, AKU, Alite Designs, Alpenheat, Amplid, Arbor Snowboards, Arctic Force, Arctic Fox, Armada, Arva, Ashbury Eyewear, Asolo, Ass Wax, Atomic, Barts, BCA, Bergans of Norway, Bering, Bern, Black Crows, Black Diamond, Bliss Protection, Blizzard, Body-tec, Bollé, Bonfire, Boombotix Booster, Boreas Gear, Brunton, BUFF Headwear, Cairn, Capita Snowboards, Cébé, Celtek, Chaos, Charlie McLeod, CLWR, CMP, F.lli Campagnolo, Coal Headwear, Coghlan's, Colmar, Columbia, Compressport, Contour, Coolcase, Crab Grab, CTR, Custom Helmets, Dainese, DAKINE, Dalbello Ski Boots, Deeluxe Snowboard Boots, Demon, Destyn Via, Deuter, Douchebags, Dragon Alliance, Drake, Dupraz, Dynafit, Dynastar, Elude, Endeavor Snowboards, Evoc, Faction, Falke, Fischer, Fjallraven, Flags 4 Events, Forcefield Body Armour, Full Tilt Ski Boots, Giga DX, Giro UK, GNU, Go Pole, Go Pro, Gregory, Groover, Handsmith, Hanwag, HardnutZ, Head, Hestra, Hillsound, Horizon, Horsefeathers, Hothands, Howl, Icebreaker, Icepeak, Inook, Intelligent Retail, Julbo, K2 Ski, Kastle, Kerma, Killtec, Komperdell, Kymira Sport, L1 Outerwear, La Sportiva, Lange, Lazer, Leki, Lenz, Lib Tech, Life Systems, Light & Motion, Line Skis, Look, Lorpen, Love Inc, Luhta, Majesty, Manbi, Mango, Marker Bindings, Matt, Mizu, Mons Royale, Moon Boot, Movement Skis, Neff, Nike Vision, Nikita, Nitro, Nordica, Northwave, Nutcase, O'Neill,, Odlo, OGIO, Olang, Ortovox, Outdoor Technology, Patagonia, Peak Performance, Penguin, Picture, Pieps, Planks Clothing, POC, Point6, POMOCA, Pow, prAna, Primus, Pro-tec, Punc, Recon, Remind Insoles, Reusch UK, Ride, Rip Curl, Roeckl, Rojo Outerwear, Rossignol, Rottefella, Roxy, Salice, Salomon, Salomon Snowboards, Sandisk, Scarpa, Scene Socks, Scott Sports, Shred, Sidas, Sinner, SkiA Ski Trainer, Slytech, Smell Well, Smith Optics, Smokin Snowboards, SnoKart, Snow 'n Go, Snowline, SockMine, Sorel, SP Bindings, SP Gadgets, Spacecraft, Spektrum, SPY Optic, Starling Hats, Stein, Steiner, Strider, SueMe, Sun Mountain, Sundog, Superfeet, Sweet Protection, Tecnica, Tecnica Trail Footwear, Teko, Telegraph Ski and Snowboard, Thaw, The Telegraph Ski and Snowboard Show, Therm-ic, ThirtyTwo, Thule, Trespass, Trespass DLX, Turtle Fur, Tyrolia, Union Binding Company, Urban Beach, Use, Uvex, Vans Snow, Volkl Skis, Von Zipper, Westbeach, Wigwam, X-Bionic, X-Socks, Zamst, Zanier, Zardoz, Zeal Optics, Zipfit

The Mountain - Aviemore and Cairngorm on TV

‘The Mountain’ is a new behind the scenes TV series charting the lives of those working in Aviemore and Cairngorm ski area during the 2013/14 winter.

It goes out on BBC Scotland (also available on Sky and Freeview nationally as well as iPlayer) on Monday evenings. The next programme features RAF search and rescue providing staff with essential avalanche rescue training. Read more here.

SnowCamp – are you up for a challenge?

Calling all skiers & boarders! The snow is falling in the alps and we feel a challenge coming on

If you ever needed an excuse for a long weekend in the Alps, whilst taking on an all-inclusive 150km alpine endurance event and fundraising for a good cause, the Alpine Challenge may be for you!

With over 40 participants signed up for this years challenge already, and plenty of team spaces still available, we wouldn't want you to miss out on joining us for this epic challenge taking place from the 12th-15th March in Morzine, Portes Du Soleil.

Sign up for just £200pp which includes your flights, transfers, 3 nights h/b accommodation, challenge entry, lift pass, GPS tracking, parties, medals, certificates and more! Where else can you find a deal like that?

If you are interested in registering a team, or for more info, please email or call the Snow-Camp office on 01273 241383 and we'll look forward to getting you on board.

Check out the official Alpine Challenge video here:

SIGB Ski Test - Kühtai gets World Cup status

This is where it all happens on the SIGB Ski Test

It's been a fickle winter so far, with the best of the Alpine snow above 2000m. Kühtai (Austria) starts at 2020m, ensuring the best chance of good conditions when around 200 of the UK's snowsport trade (retailers, media and suppliers) congregate for the annual examination of the hardware marketing-speak against the reality.
In January Kühtai stepped in at short notice to host World Cup Slalom and Giant Slalom events, re-scheduled due to poor snow elsewhere. Next up it's the cream of the UK taking over the pristine slopes and bountiful powder (we hope).

Retailers can still register here.

Test accommodation
The main hotel is fully booked,so contact the Kühtai Tourist Office. There is an extensive range of apartments, pensions and hotels to suit all budgets.

Test transport
The best flight travel option is to fly to Innsbruck airport, only 30 mins from Kühtai. EasyJet has already released its spring flights so it´s not too early to secure the best prices. An alternative is a flight to Munich, with a 2 hr train ride to Innsbruck and the regular service bus to Kühtai.

Snow-Camp ‘Ski 2 The Moon’ - The biggest snowsports event in the solar system!

This project is unique because skiers and snowboarders all over the world can join in – they just download the Ski 2 The Moon app, set a personal goal and get skiing or snowboarding. Whether skiing in Breckenridge, Borovets or Bromley, the Ski 2 The Moon App enables everyone with access to a smart phone to participate in the Challenge. Every mile skied is tracked by the app and contributes to a grand total of everyone's efforts in pursuit of the target distance – The Moon – 238,855 miles away.

You can also text MOON20 £1 (or £2, £3, £5 or £10 depending on the amount you wish to donate) to 70070 to make an instant donation.

Social Media:

Facebook: /ski2themoon Instagram: @ski2themoon
Twitter: @ski2themoon Event hashtag: #ski2themoon

Diary Dates:

Slide, International Centre, 27-29 January 2015
SIGB Ski Test, Kuhtai, Austria, 23-27 February 2015

SIGB Facebook page
There’s a Facebook page for the SIGB, where regular news, events updates and gossip are posted and where you also have the opportunity to leave your comments and thoughts. So why not ‘like’; it and get the latest information and thoughts from the industry? It will be especially useful for coordinating liftshares for events like the Ski Test.

You can find us at

SIGB (Snowsport Industries of Great Britain) is the trade association for skiing and snowboarding. It was set up to organise the tradeshow for the benefit of suppliers and retailers way back in 1987. Snowsport Industries of Great Britain (SIGB) membership consists of 156 organisations, made up of: 48 retail members representing 213 doors 101 full members (suppliers) and 8 travel members A committee of 12, representing all aspects of the trade heads up the running of SIGB.
SIGB Current committee members are as follows:
SIGB Committee President -Sam Noble Noble Custom, Matt Woodruffe TKC Sales, Damon Street K2 UK Ltd, Jason Summerfield Amer Sports UK, Alyn Morgan Ski Club of Great Britain,, Henry Druce Telegraph Events, Rod Campbell Carters, Steve Wells Ellis Brigham, Jeremy Sladen The Snowboard Asylum, Andreas Vaern Groove Armada, Steve Carter Scott Sports

So what does SIGB actually do?
First and foremost, SIGB runs Slide, the winter trade show. The show has been successful and generated profits for SIGB, which have been reinvested in promotions and activities to generate interest and increase participation in skiing and snowboarding.
Here’s a brief outline of what SIGB has achieved in the last 10 years: Profits from the show have funded 2 major retail promotions: ‘Fly Free Campaign’ of 2003/04 and the ‘Win a Car’ promotion of 2004/05, aimed at driving traffic to the specialist retail outlets. Simultaneously, the website (powered by SIGB) became the definitive UK portal for any information on UK skiing and snowboarding, with a searchable database of over 4000 contacts. was supported by the Snowlife booklet which was distributed to hundreds of thousands of consumers via retailers, travel outlets, schools and via both specialist and mainstream magazines. In 2005 and 2006, the Snowlife Ride & Slide Schools Tour presented skiing and snowboarding to 15,000 schoolchildren at their own schools and attracted some 3,500 kids to local venues for free lessons. Snowlife also co-sponsored the Aim Series - a non-traditional series of skiing and snowboarding competitions which itself introduced a further 4000 kids to snowsport. Snowlife Awards – funding was supplied by Snowlife to promote a series of ‘proficiency awards’ delivered by UK ski / snowboard schools on snow and on dry slopes, both in the UK and in the Alps. In winters 2009, 2010 and 2011, Snowlife supported Freshers Week;, a programme of the Association of Snowsport Countries to offer FREE instruction, lift passes and gear hire for newcomer skiers and snowboarders. In 2009/2010, SIGB with support from Fall Line, prepared a Boot Campaign tool kit for the winter season for all its retail members. This included artwork to produce posters, adverts and window banners. At the same time SIGB also ran advertisements, highlighting the advantage of getting the right boots to fit. In 2011 SIGB organised a series of Ski Tests for consumers at the indoor snow slopes to encourage the purchase of new equipment and this was supported by magazine advertising.
In 2013/14 SIGB funded a media officer to help promote British athletes in the build up to the Sochi Winter Olympics and to provide support for the Snowsport England Go Ski Go Board campaign, to increase participation on English artificial snow slopes.
An annual trade survey is produced by SIGB, giving a year on year, state of the industry comparisons and it plays a major role in facilitating annual trade ski and snowboard tests for retailers and media. SIGB runs the annual industry ski test and plan to support the development of the snowboard test. The SIGB is an organisation that re-invests its profits to support its members and, when funds are available, creates programmes to encourage participation in skiing and snowboarding.
The new SIGB website provides details of SIGB core activities and full listings of all members and other industry related contacts.

Do you want to be a part of SIGB?
Joining SIGB is low cost. As a supplier it costs £100 per annum. For retailers, the cost is £50 for one outlet, up to a max of £250 for more than 5 outlets. The money is quickly recouped with preferential exhibiting rates for members at Slide and for reduced prices on Ski Test attendance for retailers.

To join SIGB and all those great brands and stores already members, get in touch with

If you do not wish to receive SIGB updates, please email All information is correct at the time of writing.
SIGB Ltd - A company registered in Scotland: No.112326