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SIGB Email Update 59 23.12.14

Merry Christmas!

SIGB wishes all members and non-members alike, a happy and successful festive period and a prosperous New Year.

As the busy holiday season rapidly approaches, the Alps are pretty low on snow, so here’s hoping for imminent snowfalls to ensure great skiing and snowboarding for all. Scotland, as ever, has had the occasional great days skiing in December, but mostly for those willing to earn their turns by using their own power for uplift but is still waiting for more snow so that all the ski areas can open for the season…

It looks possible in the next week, so continue the snow dances.

Early snow in Scotland but the big cold, snowy spell for the Alps and the UK is still needed.

Slide sold out

The great news is that Slide will be sold out this year in a show that is bigger and has more exhibitors than the last two years. The list of brands is expanding daily, as exhibiting companies tell us which brands they are bringing to the show. So far, it’s looking like this:

686 Technical Apparel, ABS, Airhole, AKU, Alite Designs, Alpenheat, Amer Sports, Arctic Force, Arctic Fox, Ardblair Sports Importers Ltd, Ashbury Eyewear, Asolo, Ass Wax, Atomic, Barts, Bergans of Norway, Bering, BCA, Black Diamond, Bliss Protection, Blizzard, Body-tec, Bolle, Bonfire, Boreas Gear, Brand Fusion, Buff Headwear, Cairn, Capita Snowboards, Cebe, Celtek, Charlie McLeod, CMP F.lli Campagnolo, Coal Headwear, Colmar, Columbia, Compressport, Crab Grab, Custom Helmets, DAKINE, Dainese, Dalbello, Dare 2b, Deeluxe Snowboard Boots, Demon, Dynafit, Dynastar, Endeavor Snowboards, Falke, Fall-Line, First Ascent (UK) Ltd, Fischer, Forcefield Body Armour, Full Tilt, Giro UK, Gnu, Go Pole, Go Pro, Gregory, Groove Armada Ltd, Groover, Handsmith, HardnutZ, Head UK, Hestra, Hillsound, Horizon, Horsefeathers, Hytrade, Icebreaker, Icepeak, Inook, Intelligent Retail, Julbo, K2, K2 Ski, K2 Snowboard, Kastle, Killtec, Kymira, Lange, La Sportiva, Lazer, Leki, Lib tech, Life Systems, Light & Motion, Line Skis, Love Inc Snowboard Co, Lyon Equipment, Majesty Skis, Manbi, Mango, Marchon Sports, Marker, Matt, Midas Agencies, Mizu, Mountain Boot Company, Movement Skis, Nikita, Noble Custom, Nordica, Nutcase, O–Neill, Odlo, OGIO, Ortovox, Outdoor Technology, Patagonia, Penguin Clothing, Picture, Pieps, Planks Clothing, Poc, Point6, prAna, Pro-tec, Protest, Recon, Reusch UK, Ride, Roeckl, Rojo, Rosker, Rossignol, Roxy, Salomon, Salomon Snowboards, Sandisk, Scott Sports, Sidas UK, Sinner, SkiA, SkinSki, Smell Well, Snokart, Snow ‘n Go, Sockmine, Sorel, SP Bindings, SP Gadgets, Starling Hats, Stein, Steiner Outdoor, SueMe, Sun Mountain, Sundog, Superfeet, Sweet Protection Tecnica, Teko, Telegraph Ski & Snowboard, Thirty Two, Thule, TKC Sales, Tran Am Ltd, Trespass, Turtle Fur, Ultra Sport, Unifty Brand Partnership, Union Binding Company, Urban Beach, Uvex, Vans, Volkl, Westbeach, Wigwam, X-Bionic, X-Socks, Zanier,Zardoz, Zeal Optics UK

Want to make sure you don’t miss out? Simples! - the show is free to attend for trade visitors; register online here:

Telford couldn’t be easier to get to, with excellent road and rail networks – and there is a new, direct train service from London Euston to Telford with Virgin Trains that takes just two and a quarter hours. There is a free shuttle service from the train station to the show, making public transport a great option.

Full details on the show, hotels, features and social activities are on the Slide website here:

SIGB’s Snow-Camp students selected

For 2014/15 SIGB has funded two bursary places of £2,000 which will enable two young people to experience a life-changing year. The bursaries cover the full cost of attending all Snow-Camp courses and residentials for two young people, along with a small percentage going towards ongoing Snow-Camp management and admin, helping the charity as a whole.

The two students who will benefit from SIGB supported bursaries are 16 year old Akeem Greenfield, a snowboarder from Lambeth and 17 year old Fola Koku, a skier from Greenwich.

The two students embarked on their journey this summer, and here are their stories so far…

Akeem was referred to Snow-Camp through Streatham Youth & Community Centre in Lambeth which he attends regularly. Akeem first learnt to snowboard with Snow-Camp in July 2013 but was too young to gain a place on the instructor programme. He kept in contact with the Snow-Camp team and recently turned 16, so came back this summer with the aim to follow his dream to become a snowboard instructor.

He now has progressed onto the 6 weekend Graduate programme with 70 other young people. He will carry on improving his snowboard and life skills as he progresses towards taking his snowboard qualifications. The next part of his journey is the Snow-Camp Snowsport England trainee instructor programme starting in February 2015.
Akeem said: “Thank you to everyone at the SIGB for giving me the chance to stay involved with Snow-Camp and gain new qualifications. I am going to make the most of this opportunity and want to focus on taking snowboarding as far as I can”.


Snow-Camp First Tracks was Fola’s first experience of skiing and at first she was quite apprehensive to go out on the slope. The Snow-Camp youth instructors provided one to one support and helped her overcome this fear. Fola worked hard and was successful at gaining an AQA accreditation in skiing during the summer, which she was very proud of.
Fola was referred to Snow-Camp by her youth project XLP, which has a youth bus that stops in her area and provides activities for young people to get involved in. XLP started in Peckham, South London, in 1996 after a stabbing in a school playground.
Fola said: “Skiing is something completely different to anything my friends do, I think it will be great for my CV to have gained these qualifications and I really enjoy being out on the snow. There are lots of people on my estate that sell drugs and this gets us off the streets. I look forward to Snow-Camp each week and really want to become an instructor so I have a chance at getting a job. Thank you to SIGB for helping me get there!”

If you would like to get involved with Snow-Camp or would be interested in taking on a Snow-Camp student in a work placement, contact Snow-Camp directly on 01273 241383

SIGB web survey
At the beginning of December an online survey asked for feedback from the Snowsport Trade. It’s no surprise that all is not as rosy as we would like, but as in recent years, the one bright spot is ski boot sales. 65% of retailers who participated in the survey believed that ski boot sales in Oct/Nov were up on the same period last year. Better news is the level of optimism, with 48% of retailers and 62% of the wider trade indicating optimism for the critical Dec/Jan sales period. To view the full survey results, have a look on the SIGB website.

Positively Snowboarding
A recent article in BoardSport Source magazine featured the positive vibe currently surrounding UK snowboarding – have a look here:

SIGB Ski Test - Serious on-snow action in Kuhtai

All the main brands of skis and boots will be heading for the high slopes of Kuhtai in Austria at the end of February 2014.

2015 Test Skis 2015 Test Boots
  • Amplid – NEW
  • Armada
  • Atomic
  • Black Crows
  • Blizzard
  • Dynastar
  • Fischer
  • Head
  • Kastle – NEW
  • K2
  • La Sportiva
  • Line
  • Movement
  • Nordica
  • Rossignol
  • Salomon
  • Scott
  • Volkl

  • Atomic
  • Dalbello
  • Fischer
  • Full Tilt
  • Head
  • La Sportiva
  • Lange
  • Nordica
  • Rossignol
  • Salomon
  • Scarpa
  • Scott
  • Tecnica

The SIGB Ski Test is open to all UK hardware retailers and media. Registration is £25 per person for SIGB members and £100 per person for non-SIGB members. Registration forms and information can be downloaded here.

Test accommodation
The main hotel is fully booked,so contact the Kühtai Tourist Office. There is an extensive range of apartments, pensions and hotels to suit all budgets.

Test transport
The best flight travel option is to fly to Innsbruck airport, only 30 mins from Kühtai. EasyJet has already released its spring flights so it´s not too early to secure the best prices. An alternative is a flight to Munich, with a 2 hr train ride to Innsbruck and the regular service bus to Kühtai.

Youth Charity Snow-Camp launches ‘Ski 2 The Moon’ - The biggest snowsports event in the solar system!

This winter season, Snow-Camp is seeking the support of thousands of passionate skiers and snowboarders to create history by being part of the biggest snowsports event ever launched – the Ski 2 The Moon challenge.

The event is unique because skiers and snowboarders all over the world can join in – they just download the Ski 2 The Moon app, set a personal goal and get skiing or snowboarding. Whether skiing in Breckenridge, Borovets or Bromley, the Ski 2 The Moon App enables everyone with access to a smart phone to participate in the Challenge. Every mile skied is tracked by the app and contributes to a grand total of everyone’s efforts in pursuit of the target distance – The Moon – 238,855 miles away.

The app is now available to download at App Store and Google Play. It will be FREE to download and available to everyone with a smart phone – Android or IOS. Importantly, it will also be FREE to use when on the slopes, as it does not require data roaming to operate.

The concept is simple. Wherever skiers and snowboarders choose to spend time on the slopes, they can download the app before they go and set a personal distance target and timeframe to achieve that goal. To start the challenge, skiers and snowboarders hit ‘go’ on the App to start tracking their miles and start helping towards the collective goal of the reaching the Moon.

Being powered by Ski Tracks, the Ski 2 the Moon app will provide participants with the very best Ski Tracks features in terms of measuring speed, total distance, vertical drop and GPS tracking which maps the route on Google maps.

It will also be fun! The team have developed a range of cartoon characters named after Olympians Jenny Jones (a snowboarding lady hare) and James Woods (a cool skiing tortoise) which pop up at various times during the challenge, encouraging skiers and snowboarders to keep going, congratulating them on reaching milestones towards their target and awarding various other achievements. There will be a range of awards and cups to collect as part of the App which keeps it really interactive, and of course everything is easily sharable across all social media, helping spread awareness to other snowsports enthusiasts. (#ski2themoon)

Snow-Camp Patron and Olympic Bronze medalist Jenny Jones said, ‘It’s such a great concept and is so accessible to everyone – I’m really looking forward to supporting the event, getting people using the App and helping us reach the Moon! And growing up I was always being called an energiser bunny so I’m delighted to have Jenny the Hare named after me!’

Alongside the Hare and the Tortoise, other graphics within the App enable participants to see their own personal contribution towards the moon target and also the live ongoing progress of the whole event as each combined mile skied around the world is recorded – shown on a ‘totaliser’ screen alongside an animated rocket making its way from Earth to the Moon 238,855 miles away.

The App is free, but as a charity event users will be encouraged to create a simple Just Giving page detailing their personal Ski 2 The Moon challenge, which they can easily share with friends and family. There will also be other ways to support the event and charity through text giving, with all funds raised supporting Snow-Camp’s work with inner city young people.

Charlish said ‘This event could make a massive difference and we are excited about it’s potential. If we can get thousands of people involved, Ski 2 The Moon could play a significant role in helping us achieve our vision of expanding Snow-Camp’s work to support many more young people in cities across the UK.’

The App can be downloaded now and the event will continue until the end of the season – or until we reach the Moon!


To support the Ski 2 The Moon event and Snow-Camp’s work you can donate here:

You can also text MOON20 £1 (or £2, £3, £5 or £10 depending on the amount you wish to donate) to 70070 to make an instant donation.

Social Media:

Facebook: /ski2themoon Instagram: @ski2themoon
Twitter: @ski2themoon Event hashtag: #ski2themoon


Diary Dates:

Slide, International Centre, 27-29 January 2015
SIGB Ski Test, Kuhtai, Austria, 23-27 February 2015

SIGB Facebook page
There’s a Facebook page for the SIGB, where regular news, events updates and gossip are posted and where you also have the opportunity to leave your comments and thoughts. So why not ‘like’; it and get the latest information and thoughts from the industry? It will be especially useful for coordinating liftshares for events like the Ski Test.

You can find us at

SIGB (Snowsport Industries of Great Britain) is the trade association for skiing and snowboarding. It was set up to organise the tradeshow for the benefit of suppliers and retailers way back in 1987. Snowsport Industries of Great Britain (SIGB) membership consists of 156 organisations, made up of: 48 retail members representing 213 doors 101 full members (suppliers) and 8 travel members A committee of 12, representing all aspects of the trade heads up the running of SIGB.
SIGB Current committee members are as follows:
SIGB Committee President -Sam Noble Noble Custom, Matt Woodruffe TKC Sales, Damon Street K2 UK Ltd, Jason Summerfield Amer Sports UK, Alyn Morgan Ski Club of Great Britain,, Henry Druce Telegraph Events, Rod Campbell Carters, Steve Wells Ellis Brigham, Jeremy Sladen The Snowboard Asylum, Andreas Vaern Groove Armada, Steve Carter Scott Sports

So what does SIGB actually do?
First and foremost, SIGB runs Slide, the winter trade show. The show has been successful and generated profits for SIGB, which have been reinvested in promotions and activities to generate interest and increase participation in skiing and snowboarding.
Here’s a brief outline of what SIGB has achieved in the last 10 years: Profits from the show have funded 2 major retail promotions: ‘Fly Free Campaign’ of 2003/04 and the ‘Win a Car’ promotion of 2004/05, aimed at driving traffic to the specialist retail outlets. Simultaneously, the website (powered by SIGB) became the definitive UK portal for any information on UK skiing and snowboarding, with a searchable database of over 4000 contacts. was supported by the Snowlife booklet which was distributed to hundreds of thousands of consumers via retailers, travel outlets, schools and via both specialist and mainstream magazines. In 2005 and 2006, the Snowlife Ride & Slide Schools Tour presented skiing and snowboarding to 15,000 schoolchildren at their own schools and attracted some 3,500 kids to local venues for free lessons. Snowlife also co-sponsored the Aim Series - a non-traditional series of skiing and snowboarding competitions which itself introduced a further 4000 kids to snowsport. Snowlife Awards – funding was supplied by Snowlife to promote a series of ‘proficiency awards’ delivered by UK ski / snowboard schools on snow and on dry slopes, both in the UK and in the Alps. In winters 2009, 2010 and 2011, Snowlife supported Freshers Week;, a programme of the Association of Snowsport Countries to offer FREE instruction, lift passes and gear hire for newcomer skiers and snowboarders. In 2009/2010, SIGB with support from Fall Line, prepared a Boot Campaign tool kit for the winter season for all its retail members. This included artwork to produce posters, adverts and window banners. At the same time SIGB also ran advertisements, highlighting the advantage of getting the right boots to fit. In 2011 SIGB organised a series of Ski Tests for consumers at the indoor snow slopes to encourage the purchase of new equipment and this was supported by magazine advertising.
In 2013/14 SIGB funded a media officer to help promote British athletes in the build up to the Sochi Winter Olympics and to provide support for the Snowsport England Go Ski Go Board campaign, to increase participation on English artificial snow slopes.
An annual trade survey is produced by SIGB, giving a year on year, state of the industry comparisons and it plays a major role in facilitating annual trade ski and snowboard tests for retailers and media. SIGB runs the annual industry ski test and plan to support the development of the snowboard test. The SIGB is an organisation that re-invests its profits to support its members and, when funds are available, creates programmes to encourage participation in skiing and snowboarding.
The new SIGB website provides details of SIGB core activities and full listings of all members and other industry related contacts.

Do you want to be a part of SIGB?
Joining SIGB is low cost. As a supplier it costs £100 per annum. For retailers, the cost is £50 for one outlet, up to a max of £250 for more than 5 outlets. The money is quickly recouped with preferential exhibiting rates for members at Slide and for reduced prices on Ski Test attendance for retailers.

To join SIGB and all those great brands and stores already members, get in touch with

If you do not wish to receive SIGB updates, please email All information is correct at the time of writing.
SIGB Ltd - A company registered in Scotland: No.112326