SIGB Email Update 58 3.12.14
Winter kicks off well and then .......
There was a great start to the 2015 season in the Alps, with big falls in early November and correspondingly good reports from high level resorts. Unfortunately it was followed by warm temperatures and low snowfall so it's all a bit sparse at present.
Closer to home, the Scottish hills have had the odd dusting but nothing of significance yet - but at least it's getting colder.
Meanwhile, over in North America the mountain resorts are recording excellent snow cover.
So, a bit topsy turvey at present - but, be assured the snow will come in time for the peak Christmas holidays.
SIGB President, Sam Noble (Noble Custom) checking the early snow in Tignes.
Slide keeps on growing
New exhibitors and demands for additional space from existing exhibitors have led to Slide increasing in size for 2015. More than 90 exhibitors have signed up for Slide, including a raft of new or returning exhibitors such as Kymira, Penguin, Marchon, Unify Brand Partnership, Love Inc. Snowboard Co, Thule, HardnutZ, Sinner, Columbia, O’Neill, SkinSki, Charlie McLeod, PrAna, Nutcase and Kastle.
The number of exhibitors and the area of the show surpasses the last two years and the organisers are confident that the show will entirely sell out.
Visiting the show is free and you can register online here.
With approaching a hundred exhibitors, a day trip is unlikely to be long enough, so the hotels at the Centre are offering special rates during the show. See details here.
In addition to the range of goodies on show at Slide, there’s also the SIGB AGM on Wednesday evening. Although this includes the formal business of the trade association, the formalities will be short, it’s open to all who attend the show to hear about the work of the SIGB, the winners of the Slide Awards will be announced and it’s a real opportunity to discuss the state of the industry or any relevant topic raised by the floor.
Tuesday evening is reserved for FUN and socialising, not to mention a little bit of healthy competition. Full details will be revealed in due course.
Slide exhibitors as at 3 December:
686, Coal, Mizu • Amer Sports • Arctic Fox, Starling Hats • Ardblair Sports Importers Ltd • Barts • Bergans of Norway • Black Diamond, Pieps, Gregory, Icebreaker • Bolle, Cébé • Brand Fusion • Buff® Headwear • Capita, Union, DeeLuxe, Ashbury, Crab Grab, Ass, Footprint • Charlie McLeod • Columbia, Sorel • Dainese • Dakine • Dare 2b • Dynastar, Lange • Falke • Fall-Line • First Ascent (UK) Ltd • Fischer • Forcefield Body Armour • Giro UK • GoPro, Lazer • Groove Armada Ltd • Handsmith • HardnutZ •Head UK • Hestra, Wigwam • Horizon • Horsefeathers • Hytrade • Icepeak • Intelligent Retail • K2 Ski • K2 Snowboard • Kastle • Kymira Sport • Lib tech, Gnu, Roxy • Line, Full Tilt • Love Inc Snowboaörd Company • Lyon Equipment • Majesty Skis • Manbi • Marchon Sports • Midas Agencies • Mountain Boot Company • Noble Custom • Nutcase • O’Neill • Odlo • Patagonia • Penguin Clothing • Picture • Planks Clothing • Poc • PolarPro Sportswear • PrAna • Pro-tec • Protest • Reusch UK • Ride • Rojo • Rosker • Rossignol UK • Scott Sports • Sidas UK • Sinner • SkiA • SkinSki • Snokart • Sockmine • Steiner Outdoor • SueMe • Superfeet UK • Sweet Protection • Teko, Dynafit, BCA • Telegraph Ski and Snowboard • The Board Syndicate • ThirtyTwo • Thule • TKC Sales Ltd • Tran Am Ltd • Trespass • Turtle Fur • Ultra Sport Europe • Unify Brand Partnership • Urban Beach • Völkl, Marker, Dalbello
SIGB web survey
Over the last couple of years, SIGB has undertaken a series of simple industry websurveys (previous results can be seen on the sigb website here. The surveys give a snapshot of how things are looking for the forthcoming/current season and it’s time for this season’s first edition, covering Oct/Nov. It will just take a few minutes to complete the 5 questions so please follow the link to play your part:
SIGB Ski Test - The foundation for retail credibility?
A recent Ski Club of Great Britain consumer survey identified retail staff advice as one of the key factors in selecting snowsport equipment. Which makes attendance at the SIGB Ski Test even more relevant and valuable.
This fact has been recognised by a new SIGB advert, promoting SIGB member retailers who have attended the SIGB Ski Test and/or the annual Snowboard Test. The ability to stand in front of a customer and talk with authority about each ski or snowboard in your range definitely adds to staff credibility.
The SIGB Ski Test is open to all UK hardware retailers and media. Registration is £25 per person for SIGB members and £100 per person for non-SIGB members. Registration forms and information can be downloaded here.
Ski Test suppliers are already planning their range for the Test and thinking of activities (gear related, educating and social) that will make the 2015 Test successful and rewarding for all.
The Alpenrose Hotel (50m from the Test Centre) is now completly full, with a reserve list in case of cancellations. Requests to the Alpenrose are being passed on to their sister hotel, the Mooshaus
Contact Sandra at the Alpenrose hotel direct.
Email: firstname.lastname@example.org Tel: 0043 5239 5205
Alternatively, contact the Kühtai Tourist Office. There is an extensive range of apartments, pensions and hotels to suit all budgets.
The best flight travel option is to fly to Innsbruck airport, only 30 mins from Kühtai. EasyJet has already released its spring flights so it´s not too early to secure the best prices. An alternative is a flight to Munich, with a 2 hr train ride to Innsbruck and the regular service bus to Kühtai.
Scotland kicks off with Backcountry Gathering and Snow Bringer Festival
Nevis Range hosted their second annual Backcountry Gathering on the last weekend in November. Over 100 people attended the full day event with a series of talks, presentations and workshops all geared to backcountry skiing in Scotland. There wasn't much snow but the enthusiasm for the coming season was high. Everyone is hoping for another bumper season of snowfall - possibly with slightly better overhead weather.
Meanwhile, down the road at Glencoe, the Snow Bringer weekend (6-7 December) is more of an informal get-together ahead of the start of winter.
Nevis Range Back Coire in full 2014 glory. More of the same please.
Slide, International Centre, 27-29 January 2015
SIGB Ski Test, Kuhtai, Austria, 23-27 February 2015
SIGB Facebook page
There’s a Facebook page for the SIGB, where regular news, events updates and gossip are posted and where you also have the opportunity to leave your comments and thoughts. So why not 'like' it and get the latest information and thoughts from the industry? It will be especially useful for coordinating liftshares for events like the Ski Test.
You can find us at www.facebook.com/The.SIGB
SIGB (Snowsport Industries of Great Britain) is the trade association for skiing and snowboarding. It was set up to organise the tradeshow for the benefit of suppliers and retailers way back in 1987.
Snowsport Industries of Great Britain (SIGB) membership consists of 156 organisations, made up of:
48 retail members representing 213 doors 101 full members (suppliers) and 8 travel members
A committee of 12, representing all aspects of the trade heads up the running of SIGB.
SIGB Current committee members are as follows:
President -Sam Noble Noble Custom, Matt Woodruffe TKC Sales,
Damon Street K2 UK Ltd,
Jason Summerfield Amer Sports UK, Alyn Morgan Ski Club of Great Britain,,
Henry Druce Telegraph Events, Rod Campbell Carters,
Steve Wells Ellis Brigham,
Jeremy Sladen The Snowboard Asylum,
Andreas Vaern Groove Armada, Steve Carter Scott Sports
So what does SIGB actually do?
First and foremost, SIGB runs Slide, the winter trade show. The show has been successful and generated profits for SIGB, which have been reinvested in promotions and activities to generate interest and increase participation in skiing and snowboarding.
Here’s a brief outline of what SIGB has achieved in the last 10 years:
Profits from the show have funded 2 major retail promotions: ‘Fly Free Campaign’ of 2003/04 and the ‘Win a Car’ promotion of 2004/05, aimed at driving traffic to the specialist retail outlets.
Simultaneously, the Snowlife.org.uk website (powered by SIGB) became the definitive UK portal for any information on UK skiing and snowboarding, with a searchable database of over 4000 contacts. Snowlife.org.uk was supported by the Snowlife booklet which was distributed to hundreds of thousands of consumers via retailers, travel outlets, schools and via both specialist and mainstream magazines.
In 2005 and 2006, the Snowlife Ride & Slide Schools Tour presented skiing and snowboarding to 15,000 schoolchildren at their own schools and attracted some 3,500 kids to local venues for free lessons.
Snowlife also co-sponsored the Aim Series - a non-traditional series of skiing and snowboarding competitions which itself introduced a further 4000 kids to snowsport.
Snowlife Awards – funding was supplied by Snowlife to promote a series of ‘proficiency awards’ delivered by UK ski / snowboard schools on snow and on dry slopes, both in the UK and in the Alps.
In winters 2009, 2010 and 2011, Snowlife supported 'Freshers Week', a programme of the Association of Snowsport Countries to offer FREE instruction, lift passes and gear hire for newcomer skiers and snowboarders.
In 2009/2010, SIGB with support from Fall Line, prepared a Boot Campaign tool kit for the winter season for all its retail members. This included artwork to produce posters, adverts and window banners. At the same time SIGB also ran advertisements, highlighting the advantage of getting the right boots to fit.
In 2011 SIGB organised a series of Ski Tests for consumers at the indoor snow slopes to encourage the purchase of new equipment and this was supported by magazine advertising. In 2013/14 SIGB funded a media officer to help promote British athletes in the build up to the Sochi Winter Olympics and to provide support for the Snowsport England Go Ski Go Board campaign, to increase participation on English artificial snow slopes.
An annual trade survey is produced by SIGB, giving a year on year, state of the industry comparisons and it plays a major role in facilitating annual trade ski and snowboard tests for retailers and media.
SIGB runs the annual industry ski test and plan to support the development of the snowboard test.
The SIGB is an organisation that re-invests its profits to support its members and, when funds are available, creates programmes to encourage participation in skiing and snowboarding.
The new SIGB website provides details of SIGB core activities and full listings of all members and other industry related contacts.
Do you want to be a part of SIGB?
Joining SIGB is low cost. As a supplier it costs £100 per annum. For retailers, the cost is £50 for one outlet, up to a max of £250 for more than 5 outlets. The money is quickly recouped with preferential exhibiting rates for members at Slide and for reduced prices on Ski Test attendance for retailers.
To join SIGB and all those great brands and stores already members, get in touch with