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SIGB Email Update 57 3.10.14

Slide on course to sell out!

Slide 2015, which runs from 27-29 January 2015 at the Telford International Centre has had a bumper start to the winter season, even before a snowflake has fallen in the UK.

By early September, more than 90% of the show had already been sold, showing the most enthusiastic uptake from exhibitors in a number of years. Slide 2015 takes place prior to ispo for the first time in five years. The shift of ispo to later dates (5-8 Feb) in 2015 left a very small window between ispo and half term for schools in the UK, a period that is traditionally very busy for retailers, so the SIGB (Snowsport Industries of Great Britain) took the decision to move the show pre-ispo.

Show organiser, Lesley Beck said, “The strong uptake from exhibitors is partially due to the earlier dates, but it also represents the return of industry confidence in the future of skiing and snowboarding in the UK. The impressive results from the Olympics and the strong grass roots GoSkiGoBoard programme being run by Snowsport England have contributed to an upturn in interest in the sport and encouraged confidence within the industry.”

With the show proving popular with returning and new exhibitors, the organisers have indicated that if there is higher demand, then the area of the show can increase to meet the space requirement. The best prices for exhibiting, however, are only available until mid October, after which time the prices rise. Booking forms, floorplans and the list of confirmed exhibitors are available on the show website here:
Online registration for show visitors will go live in November.


SIGB announce new partnership with Youth Charity Snow-Camp to fund bursary places

The Snowsport Industries of Great Britain (SIGB), the trade association for the UK snowsports industry, has announced a partnership with youth charity Snow-Camp by offering two snowsports bursary places as well as helping to search for apprenticeship work-placement opportunities.

Snow-Camp is an innovative charity that uses a unique combination of skiing, snowboarding and life-skills programmes to support inner-city young people. As well as giving these young people the chance to try skiing and snowboarding for the first time, Snow-Camp offers a year-long scheme where a young person will move through a structured programme which eventually culminates in them securing a ski or snowboard instructor qualification and employment opportunities in the snowsport industry.

The SIGB will being funding two bursary places of £2,000 which will enable two young people to take this journey and allow them to experience a life-changing year. The bursary places cover the full cost of attending all Snow-Camp courses and residentials for the two young people, along with a small percentage going towards ongoing Snow-Camp management and admin, helping the charity as a whole.

The Snow-Camp team will be allocating the bursary places during the upcoming Graduate Programme to two young people (a skier and boarder) who have shown a real commitment to the programme and who have displayed the potential to progress through the full Snow-Camp journey.

Lara Kinnear, Snow-Camps Programme Director said: “We are delighted to have received the two bursary places from the SIGB. The bursaries play a huge part in supporting our programmes as the funds go straight to the source, supporting our young people directly through the entire programme year. To have the support from an organisation with the reach across the industry as SIGB do is invaluable for the charity in terms of raising our profile and awareness of our work. We wish to pass on our thanks to all member organisations of SIGB and of course the SIGB Committee for getting behind our work and we look forward to keeping you right up to date once the 2 young people have been selected on our upcoming Graduate Programme.”

Sam Noble, President of SIGB said: “One of our key objectives is to promote snowsports in the UK and by offering two bursary places through Snow-Camp we are able to extend the reach of snowsports to young people who may not normally get the chance to ski or snowboard. We are looking forward to following the journey of these two young people and seeing how snowsports will help them develop and learn new skills. SIGB members Ellis Brigham already offer work placements to Snow-Camp apprentices and we hope that some of the dozen members who have supported Snow-Camp in different ways will extend their involvement alongside SIGB".

E-petition on children´s helmets and goggles, launched by Mark Fleming of Midas Agencies

Having launched the online petition seeking the abolition of VAT on junior ski helmets & Goggle, we also wrote to our local MP Bill Cash, who forwarded our concerns to HM Treasury.

Below is a copy of the letter responding to our concerns from David Gauke the minister responsible.

In essence it confirms that VAT is NOT applicable to junior helmets up to size 59cm, as long as they are designed and marketed for children.
Please feel free to send a copy of this letter to your local VAT office should they insist otherwise.

However, he puts blame for VAT on junior goggles firmly with EU, stating that “EU VAT rules do not provide for the introduction of any new zero rates or the extension of our existing ones”, without all 28 countries agreeing to it.

As we head into the new ski season, please continue to support the e-petition by directing your customers, and fellow skiers to: and see if we can also get junior ski goggles vat exempt.

SIGB Ski Test – It´s never too early to book your flights

The SIGB Ski Test will be returning to Kühtai from 23-27 February 2015 after the 2014 test was hailed as the best-ever.

Kuhtai is a great venue, the main hotel is right on the slopes, the Test Centre is well-appointed and the vote to return in 2015 was unopposed.

Test accommodation
The Alpenrose Hotel (50m from the Test Centre) is offering early booking prices the same as last year, giving great value in an excellent 4* hotel.
The Ski Test rates are half board, €80 shared room, €99 single room
NB These prices only valid until end of November 2014.

Contact Sandra at the Alpenrose hotel direct.

Email: Tel: 0043 5239 5205

Alternatively, contact the Kühtai Tourist Office. There is an extensive range of apartments, pensions and hotels to suit all budgets.

Test transport
The best flight travel option is to fly to Innsbruck airport, only 30 mins from Kühtai. EasyJet has already released its spring flights so it´s not too early to secure the best prices. An alternative is a flight to Munich, with a 2 hr train ride to Innsbruck and the regular service bus to Kühtai.

Diary Dates:

Ski and Snowboard Show, Event City, Manchester, 24-16 October 2014
Ski and Snowboard Show, Earls Court 2, London, 30 Oct-2 Nov 2014


SIGB Facebook page
There’s a Facebook page for the SIGB, where regular news, events updates and gossip are posted and where you also have the opportunity to leave your comments and thoughts. So why not 'like' it and get the latest information and thoughts from the industry? It will be especially useful for coordinating liftshares for events like the Ski Test.

You can find us at

SIGB (Snowsport Industries of Great Britain) is the trade association for skiing and snowboarding. It was set up to organise the tradeshow for the benefit of suppliers and retailers way back in 1987. Snowsport Industries of Great Britain (SIGB) membership consists of 154 organisations, made up of: 47 retail members representing 208 doors 100 full members (suppliers) and 8 travel members A committee of 12, representing all aspects of the trade heads up the running of SIGB.
SIGB Current committee members are as follows:
SIGB Committee President -Sam Noble Noble Custom, Matt Woodruffe TKC Sales, Damon Street K2 UK Ltd, Jason Summerfield Amer Sports UK, Alyn Morgan Ski Club of Great Britain,, Henry Druce Telegraph Events,, Rod Campbell Carters, Steve Wells Ellis Brigham, Jeremy Sladen The Snowboard Asylum, Anna Bartlett Sputnik, Andreas Vaern Groove Armada, Steve Carter Scott Sports

So what does SIGB actually do?
First and foremost, SIGB runs Slide, the winter trade show. The show has been successful and generated profits for SIGB, which have been reinvested in promotions and activities to generate interest and increase participation in skiing and snowboarding.
Here’s a brief outline of what SIGB has achieved in the last 10 years: Profits from the show have funded 2 major retail promotions: ‘Fly Free Campaign’ of 2003/04 and the ‘Win a Car’ promotion of 2004/05, aimed at driving traffic to the specialist retail outlets. Simultaneously, the website (powered by SIGB) became the definitive UK portal for any information on UK skiing and snowboarding, with a searchable database of over 4000 contacts. was supported by the Snowlife booklet which was distributed to hundreds of thousands of consumers via retailers, travel outlets, schools and via both specialist and mainstream magazines. In 2005 and 2006, the Snowlife Ride & Slide Schools Tour presented skiing and snowboarding to 15,000 schoolchildren at their own schools and attracted some 3,500 kids to local venues for free lessons. Snowlife also co-sponsored the Aim Series - a non-traditional series of skiing and snowboarding competitions which itself introduced a further 4000 kids to snowsport. Snowlife Awards – funding was supplied by Snowlife to promote a series of ‘proficiency awards’ delivered by UK ski / snowboard schools on snow and on dry slopes, both in the UK and in the Alps. In winters 2009, 2010 and 2011, Snowlife supported 'Freshers Week', a programme of the Association of Snowsport Countries to offer FREE instruction, lift passes and gear hire for newcomer skiers and snowboarders. In 2009/2010, SIGB with support from Fall Line, prepared a Boot Campaign tool kit for the winter season for all its retail members. This included artwork to produce posters, adverts and window banners. At the same time SIGB also ran advertisements, highlighting the advantage of getting the right boots to fit. In 2011 SIGB organised a series of Ski Tests for consumers at the indoor snow slopes to encourage the purchase of new equipment and this was supported by magazine advertising.
In 2013/14 SIGB funded a media officer to help promote British athletes in the build up to the Sochi Winter Olympics and to provide support for the Snowsport England Go Ski Go Board campaign, to increase participation on English artificial snow slopes.
An annual trade survey is produced by SIGB, giving a year on year, state of the industry comparisons and it plays a major role in facilitating annual trade ski and snowboard tests for retailers and media. SIGB runs the annual industry ski test and plan to support the development of the snowboard test. The SIGB is an organisation that re-invests its profits to support its members and, when funds are available, creates programmes to encourage participation in skiing and snowboarding.
The new SIGB website provides details of SIGB core activities and full listings of all members and other industry related contacts.

Do you want to be a part of SIGB?
Joining SIGB is low cost. As a supplier it costs £100 per annum. For retailers, the cost is £50 for one outlet, up to a max of £250 for more than 5 outlets. The money is quickly recouped with preferential exhibiting rates for members at Slide and for reduced prices on Ski Test attendance for retailers.

To join SIGB and all those great brands and stores already members, get in touch with

If you do not wish to receive SIGB updates, please email All information is correct at the time of writing.
SIGB Ltd - A company registered in Scotland: No.112326